Nudie Jeans is a Swedish denim brand known for its sustainable and ethical production practices. Founded in 2001, it emphasises organic materials, repair services, and a commitment to reducing environmental impact through transparent craftsmanship.
At Nudie Jeans, we’ve been driven by the belief that fashion should be made with respect for people and the planet. Founded in 2001, we set out to create jeans that not only look great but are made in a way that aligns with our values of sustainability, transparency, and ethics. From the start, we committed to using 100% organic cotton in our denim, ensuring that every pair of jeans we make is better for the environment.
Our approach goes beyond just the materials. We are fully transparent about where and how our products are made, from production to end-of-life. This is why we offer free repairs for all of our jeans—we want you to wear them for as long as possible, instead of discarding them. This “buy less, wear longer” philosophy is at the heart of what we do, encouraging a circular approach to fashion and helping reduce waste in the process.
We are also proud of our commitment to fair labour practices. We work closely with certified factories that uphold ethical working conditions, ensuring that everyone in our supply chain is treated with dignity and respect. By reducing water usage, eliminating toxic chemicals, and minimising waste, we aim to create a positive impact. Today, Nudie Jeans is a global brand, with a customer base who care about style, sustainability, and social responsibility. We’re here to prove that it’s possible to make a beautiful pair of jeans that doesn’t compromise on the planet or its people.
