White Weft, is a denim design studio and consultancy located in London. Dedicated to circularity, they believe in a three-fold ethos:
• Design for longevity and circularity
• Repair before replace
• Prioritise upcycling before recycling
Recognising that this approach represents the future of denim design, we provide a range of services and products in these areas. These include circular design training and consultancy, a specialised denim repair service for both brands and individuals, and innovative upcycled products crafted by our studio team.
Founder Janelle Hanna, with over 20 years of experience in denim design and prior experience as the head designer at Wrangler, is passionate about the circular economy and driving positive shifts in consumer behaviours. Janelle’s upcoming book, “Jean Genius: How to Repair, Rework, and Upcycle Your Jeans,” is set to be published in spring 2025.
