The One bin is rubbish campaign encourages Londoners (primarily 18-34 year olds) to recycle in their homes and change behaviours and perceptions around the ease of recycling household waste. The focus is encouraging Londoners to put in place the best recycling set-up for their own homes; something that suits their lifestyle and living space.
The following downloadable assets can be used by boroughs to communicate these messages.
The assets cover out-of-home, print and social media advertising. The static assets are downloadable as PDF and InDesign artwork formats, for adapting with borough logos. The animated assets are MP4 video files with accompanying social media post copy provided.
Download communication materials
Artwork toolkit and guidelines – PDF
6-sheet advertising – artwork files
Lamp post banners – artwork files
Social media assets (priming) – static
Social media assets (priming) – MP4
Social media assets (education) – static
Social media assets (education) – MP4
The One bin is rubbish toolkit is designed to work alongside the Plastics recycling communications toolkit.
More toolkits
Toolkit – Service change (restricting residual waste) communications assets
Toolkit – Plastics recycling communications assets
