Toolkit – Service change (restricting residual waste) communications assets

The following downloadable assets are to help boroughs communicate service changes, such as restricting residual or introducing food waste recycling, to residents in their area.

The assets include templates for out of home adverts, a ‘change is coming’ and a ‘welcome to your new service’ leaflets, digital adverts and a bin hangar. The outdoor adverts are downloadable as InDesign formats for adapting with borough logos, and the digital banners are provided as ready-to-use psd files.

The accompanying user guide contains plenty of additional information and guidance, such as how to edit the templates and a sample communications schedule.

Note that the creatives display the old ‘Recycle for London’ logo which will need to be changed to the ‘London recycles’ logo.